SmartPhones

Apple discontinues (Product)Red iPhone 7, ups iPad Pro pricing

Not announced during Tuesday’s packed keynote was Apple’s apparent discontinuation of the (Product)Red iPhone 7, as well as a price increase for high-capacity iPad Pro models.

The change in availability can be seen on Apple’s digital storefront, which no longer lists the (Product)Red iPhone 7 as a finish option for purchase. Instead, users are limited to Jet Black, black, silver, gold and rose gold.

Introduced in March in partnership with (Red), sales of the (Product)Red iPhone 7 series helped support HIV/AIDS programs that provide counseling, testing, and medicine that prevent the transmission of HIV from a mother to her unborn child.

Marketed as a special edition, the phone itself was offered with 128 and 256 gigabytes of storage and started at $749 for the 4.7-inch iPhone 7. The larger 5.5-inch iPhone 7 Plus came in at $869. While the internal components were identical to other iPhone 7 series devices, the (Red) unit featured a red anodized aluminum chassises with a silver Apple logo.

As for iPad Pro, Apple quietly upped the price of all 256GB and 512GB models by $50. The company did not provide an explanation, but rising memory costs are likely to blame for the price hike.

Prior to today, the 10.5-inch iPad with Wi-Fi and 256GB of storage ran $749, while the 512GB version came in at $949. Those models now sell for $799 and $999 on Apple’s website. Similarly, the 12.9-inch iPad Pro with Wi-Fi, which previously carried pricing of $899 and $1,099 for 256GB and 512GB of storage, respectively, are now at $949 and $1,149.

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